جستجو در تالارهای گفتگو

[h=3]جملات معلوم و مجهول :[/h]به جملاتی که در آن فاعل نقش موثری را به عهده دارد و فعل جمله به فاعل آن بر می گردد، جمله معلوم گفته می شود. تمامی جملاتی که تاکنون آموخته ایم جملات معلوم می باشند. مثال : I study English. به جملاتی که در آن مفعول نقش موثری را به عهده دارد و فعل بصورت عمل انجام شده به مفعول نسبت داده شود، جمله مجهول می گویند. به جملات زیر توجه نمایید : Ali sees me. علی من را می بیند. : جمله معلوم I am seen. من دیده می شوم. :جمله مجهول همانطور که می بینید جهت تبدیل جملات معلوم به مجهول، ابتدا مفعول را به ابتدای جمله آورده ، سپس فاعل را حذف نموده و فعل اصلی جمله را به صورت اسم مفعول آن به همراه زمان مناسب to be ذکر می کنیم..[h=4]اسم مفعول :[/h]اسم مفعول یا Past participle به شکل سوم فعل گفته می شود. شکل سوم افعال با قاعده با افزودن -ed به انتهای آنها (مانند زمان گذشته ساده) بدست می آید. درخصوص افعال بی قاعده شکل سوم آنها از قاعده خاصی پیروی نکرده و می بایست به تدریج آموخته شود.شکل سوم برخی از افعال بشرح زیر است: see ► seen draw ► drawn build ► built learn ► learned speak ► spoken discover ► discovered [h=4]ساختار جملات مجهول حال ساده:[/h] (فاعل + by) … + اسم مفعول + am/is/are + مفعول مثال:The police arrest criminals. ► Criminals are arrested. [h=4]ساختار جملات مجهول حال استمراری:[/h] (فاعل + by) … + اسم مفعولbeing + + am/is/are + مفعول مثال:The police are arresting the murderer. ► The murderer is being arrested. [h=4]ساختار جملات مجهول حال کامل :[/h] (فاعل + by) … + اسم مفعولbeen + + have/has + مفعول مثال:The police have arrested the burglars. ► The burglars have been arrested. [h=4]ساختار جملات مجهول گذشته ساده:[/h] (فاعل + by) … + اسم مفعول + was/were + مفعول مثال:The police arrested the criminals. ► The criminals were arrested. منبع

[h=1]دانلود کتاب 1000 اصطلاح پرکاربرد در زبان انگلیسی[/h] نویسنده: پوریا برزعلی موضوع: فرهنگ لغت و زبان تعداد صفحات: ۸۲ فرمت: PDF زبان: فارسی توضیحات اصطلاحات این کتاب از سایت Speak English, English Lesson, English Words & Learn English at EnglishSpeak.com جمع آوری، ترجمه و به حروف الفبا دسته بنده شده است. ضمناً مسائل عرفی جامعه در ترجمه مد نظر اینجانب بوده تا در نشر آن مشکلی پیش نیاید. دانلود با حجم 1 مگابایت ( جهت دانلود روی لینک دانلود راست کلیک کرده و گزینه save Link As را بزنید )

یکی از مشکلات همیشگی در وبگردیهای روزانه که همه ما بارها آن را تجربه کردیم وقتی بوده که مثلا مشغول نوشتن یک کامنت در یک وبلاگ یا هر جای دیگه بودهاید اما پس از کلی صرف وقت و تایپ وقتی نگاه به صفحه مانیتور خود کردهاید متوجه شدید که چون زبان صفحه کلید ویندوز بر روی حالت تایپ حروف انگلیسی بوده و شما قصد تایپ فارسی داشته اید … به یک متن نامفهوم و به هم ریخته رسیده اید … حالا همیشه مجبور بودید تا همه متن تایپ شده را پاک کرده و پس از انتخاب زبان صحیح صفحه کلید ؛ مجددا اقدام به تایپ کنید . احتمالا شما نیز خوشحال خواهید شد اگر بدانید که برای رفع این مشکل نیز یک افزونهی جالب برای فایرفاکس تهیه شده است. عکس زیر را خوب ببنید تا خوب متوجه شوید مثلاً جمله “پایگاه تفریحی سرگرمی و دانلود ایرانی سلام” به " \hd'hi jtvdpd sv'vld , nhkg,n hdvhkd sghl "تغییر داده میشود. (و بالعکس) با نصب افزونه EasyFa در فایرفاکس میتوانید تنها با فشردن کلیدهای ترکیبی Ctrl + F12 در هر قسمت از فایرفاکس با تایپ اشتباه جمله فارسی با حالت صفحه کلید انگلیسی متن را حرف به حرف به فارسی بر میگرداند با توجه به تفاوت نگاشت بین حروف فارسی و کلیدهای صفحه کلید کاربران مختلف بخش خاصی برای تنظیم این نگاشت در نظر گرفته شده است. ورود به صفحه دریافت افزونه EasyFa

استخدام مترجم زبان انگلیسی ، چینی ، روسی ، استانبولی دارالترجمه گرامیان مترجم انگلیسی غیر رسمی آشنا به تایپ تمام وقت حداقل 3سال سابقه در دارالترجمه 22224487 مترجم زبان انگلیسی (خانم) مسلط به کامپیوتر و مکاتبات تجاری 66960812 مترجم خانم با سابقه کار در زمینه مکاتبات بازرگانی نیازمندیم 26204148 شرکت بازرگانی به یک خانم مترجم زبان انگلیسی جهت همکاری نیازمندیم محدوده ونك 88679214 به یک نفر مسلط به زبان انگلیسی جهت برگزاری تور های خارجی و داخلی نیازمندیم 23522344 و 23522343 شرکت فیلم سازی نیاز به یک مترجم زبان انگلیسی و Assistant جهت تهیه کننده فیلم دارد 22420918 مترجم فرم زن وارد و باسابقه با حقوق عالی جهت کار در دارالترجمه نیازمندیم 88735691 یک مترجم زبان چینی آقا « فوری » 09124506509 لیسانس مترجمی زبان آشنا با متون استاندارد تمام وقت job@dpcio.com به یک مترجم جهت اموربازرگانی با 2سال سابقه کاری مفید و مرتبط نیازمندیم kimia.tools@yahoo.com فاكس : 66758204 به یک کارمند خانم مسلط به زبان ترکی استانبولی جهت امور بازرگانی نیازمندیم 87182104 کارمندخانم مسلط به مکاتبه به زبان انگلیسی جهت کار در دفتر بازرگانی محدوده ونک vac@ghadiri.com فكس: 88788326 به یک نفر آقا آشنا به مکاتبات و مکالمات زبان انگلیسی پاره وقت نیازمندیم محل کار : بازار آهن شادآباد 66315522 کارمند خانم آشنا به زبان روسی یا انگلیسی 88515155- 88712090

دانلود کتاب سیر و سلوک ترسا از جان بانیان به زبان انگلیسی معرفی کتاب "سیر و سلوك ترسا" یا سفر زائر یك داستان بدیع تمثیلی است كه با الهام از فرهنگ كتاب مقدس، اطوار و مراتب سلوك آدمی را از نفس تا عشق، از شهر فنا تا شهر بقا و از هلاكت تا نجات، از غم به شادی و از مرگ به حیات ابد به زبانی شیرین و پر جاذبه بیان می كند. این كتاب در دنیای مسیحیت از زمان تصنیف آن در نیمه قرن هفدهم تا اوائل قرن بیستم بعد از كتاب مقدس پر فروش ترین كتاب بوده و به همه زبانهای مهم دنیا ترجمه شده است. در زبان فارسی یك ترجمه قدیمی (قرن سیزدهم هجری) از این كتاب وجود دارد كه با نثری روان و قابل فهم نوشته شده و یادداشت های سودمندی نیز بر آن افزوده شده و برای خوانندگان فارسی زبان قابل استفاده است. اما مناسب است كه در این روزگار ترجمه تازه ای با نثر فارسی امروز و حواشی تحقیقی به علاقمندان داستانهای عرفانی عرضه شود. کتاب سیر و سلوک ترسا از جان بانیان را در قالب: HTML و به زبان انگلیسی از لینک زیر دریافت کنید. The Pilgrim's Progress - حجم فایل: 123 کیلوبایت

ديکشنري انگليسي به انگليسي بسيار قدرتمند براي دانشجويان و دانش آموزان. اين ديکشنري هنگام معني کردن کلمه ي مورد نظز مثالي از آن در يک جمله ساده بيان ميکند که فهم و درک معناي کلمه به راحتي قابل درک باشد و در ذهن نهادينه گردد.دامنه ي لغات اين ديکشنري بسيار زياد است و مطمئنا نياز يک دانشجو را برطرف مينمايد. همچنين اين ديکشنري براي افعال تمامي زمان هاي حال گذشته و آينده و...را به همراه مثالي از آنها به نمايش ميگذارد . از ديگر امکانات اين ديکشنري اين است که شما عددي را به رقم مينويسيد و اين ديکشنري آن را به حروف تبديل ميکند! اين ديکشنري براي گوشي هاي نوکيا ويرايش سوم قابل استفاده است. قابل اجرا بر روي سيمبيان سري 60 ورژن 3 : Nokia N78 | Nokia 3250 | Nokia 5500 | Nokia 5700 | Nokia 6110 Navigator| Nokia 6120 | Nokia Nokia E65 | Nokia 6290 | Nokia E50 | Nokia E51 | Nokia E60 | Nokia E61 |Nokia E62| Nokia E61i Nokia E70 | Nokia E90 |Nokia N71| Nokia N73 | Nokia N75 | Nokia N76| Nokia N77 | Nokia N80 | Samsung i450|Samsung i400 |Nokia N95 8GB |Nokia N95 Nokia N93i |Nokia N93 |Nokia N92 Samsung i520|N91 8GB |Nokia N91 |Nokia N82 |Nokia N81 8GB| Nokia N81 LG KS10|nokia n96 |Samsung i560 |Samsung i500 دانلود دیکشنری انگلیسی به انگلیسی برای نوکیا سری 60 ویرایش سوم حجم فايل : 3.15مگابايت پسورد فايل ها : [url="http://www.irsalam.net/forums/redirector.php?url=http%3A%2F%2Fwww.ariamobile.net%2F"][color=#756a4d]www.ariamobile.net[/color][/url]

اولین کتابی صوتی انگلیسی که معرفی میکنم خدمت دوستان یکی از برجسته ترین آثار مارک تواین یعنی تام سایر کل کتاب با حجم 90 مگ http://rapidshare.com/files/62228494/Tom_Sawyer_mp3_complete.zip

دانلود کتاب صوتی رایج ترین لغات زبان انگلیسی 4000Essential English Words 6 امروزه کتاب های الکترونیکی یکی از مهمترین ابزارهای کمک آموزشی جهت فراگیری زبان به زبان آموزان می باشند. این کتاب یکی از معروف ترین کتاب های کمک آموزشی زبان انگلیسی می باشد. کتاب صوتی 4000iEssential English Words شامل مجموعه اي از رایج ترين لغات زبان انگليسي بوده كه به منظور آشنایی زبان آموزان با کلمات رایج زبان انگلیسی منتشر شده است. این کتاب دارای 6 مجموعه است که پس از قرار گرفتن نسخه های 1و 2 و 3 و4 و 5 آن در سایت امروز نسخه شماره 6 وآخر این مجموعه برای دانلود شما کاربران محترم قرار داده ایم. همچنین لازم به ذکر است که لغات موجود در این کتاب ها بر پایه مطالعات دقیق انتخاب شده و تقریبا 95 درصد از مکالمات عادی زبان انگلیسی را پوشش میدهند. توجه داشته باشید که این 6 مجموعه به صورت کتاب های صوتی می باشد و به صورت یک کتاب الکترونیکی با فرمت PDF نبوده در واقع به شکل کلاسیک کتابهای لغت تنظیم گردیده که طی آن پس تلفظ کلمه معنی آن و در برخی موارد مثالها و تمرین هایی از کاربرد آن گفته خواهد شد. این کتاب شامل 60 فایل صوتی و با فرمت MP3 میباشد که در هر کدام به طور متوسط 20 کلمه توضیح داده شده است. حجم: 113 مگابایت برای دانلود لینک زیر را در نوار آدرس کپی کنید لینک دانلود : http://dl5.mihandownload.com/user2/Armin/Music/4000_Essential_English_Words_6_%5Bwww.MihanDownload.com%5D.rar [b]پسورد : www.mihandownload.com[/b] دانلود قسمت های قبلی 1- دانلود کتاب صوتی رایج ترین لغات زبان انگلیسی 4000Essential English Words 1 2- دانلود کتاب صوتی رایج ترین لغات زبان انگلیسی 4000Essential English Words 2 3- دانلود کتاب صوتی رایج ترین لغات زبان انگلیسی 4000Essential English Words 3 4- دانلود کتاب صوتی رایج ترین لغات زبان انگلیسی 4000Essential English Words 4 5- دانلود کتاب صوتی رایج ترین لغات زبان انگلیسی 4000Essential English Words 5 6- دانلود کتاب صوتی رایج ترین لغات زبان انگلیسی 4000Essential English Words 6

دانلود مجموعه آموزشی صوتی مکالمه روانتر زبان انگلیسی - Fluent English این مجموعه مناسب زبان آموزان سطح intermidiat و advanced میباشد.محتویات این مجموعه طوری طراحی شده که زبان آموزان را در زمینههای کلمات, قواعد دستوری ,تلفظ مکالمه و ... تقویت می کند. به تمام زبان آموزان سطوح میانی و پیشرفت این آموزش زبان فوقالعاده توصیه میشود. این مجموعه به ۲۰ درس تقسیم شده که شامل مکالمههای کوچک است که هر کدام در شرایط خاصی در کارهای روزانه قرار میدهد، مانند مکالمه ی تلفنی، ملاقات کاری، بحث در مورد سیاست و ... که هر درس مجموعه کلمات مربوط به خود را دارد. حجم:80.44 مگابایت برای دانلود لینک زیر را در نوار آدرس کپی کنید لینک دانلود : دانلود پسوورد: [url="http://www.irsalam.net/forums/redirector.php?do=nodelay&url=http%3A%2F%2Fwww.vatandownload.com"]http://www.vatandownload.com[/url]

فارسی| 0.32 مگ | لینک مستقیم یک کتاب مفید و آموزنده که تمامی اصطلاحات پرکاربرد،جالب و بروز در مکالمات و فیلم ها را شامل می شود و کتاب بسیار کاربردی ای است برای دانش آموزان، داشجویان و هر کسی که روزانه با زبان انگلیسی سر و کار دارد. این کتاب هوشمند قابلیت استفاده بر روی گوشی های لمسی را نیز دارا می باشد.این کتاب به صورت جاوا تهیه شده است که بر روی همه گوشی ها قابل استفاده است. دانلود کنید لینک دانلود کتاب اصطلاحات انگلیسی رایج در مکالمه، فیلم و ... برای موبایل

دانلود رایگان کاملترین مجموعه آموزش زبان انگلیسی Effortless English در 6 سطح کامل دانلود مجموعه عظیمی با عنوان Effortless English که پیشرفته ترین مجموعه آموزش و یادگیری زبان انگلیسی می باشد. این مجموعه توسط آقای A.J. Hoge که مبتکر سیستم آموزش انگلیسی آسان می باشد تهیه شده و شامل 6 سطح مختلف است. آموزش زبان انگلیسی در این مجموعه با استفاده از کتاب های الکترونیکی و فایل های صوتی انجام میشود که شرکت سازنده ی آن ضمانت کرده اگر زبان آموزان 6 ماه یا کمتر پیوسته از این مجموعه استفاده کنند، %100 خواهند توانست سریع و اتوماتیک وار صحبت کنند زیرا در این مجموعه از تکنیک های ویژه ای جهت افزایش سرعت درک و مکالمه استفاده شده است. نکته ی قابل توجه در رابطه با این مجموعه آموزشی در مقایسه با سایر مجموعه های آموزش زبان، نزدیک بودن آموزش ها به زبان گفتاری عمومی است در واقع این مجموعه زبان انگلیسی را به زبان آموزان به صورت رسمی و اداری آموزش نمی دهد بلکه طریقه ی مکالمه به صورت یک شهروند انگلیسی زبان را به آنها یاد می دهد. کتاب های الکترونیکی موجود در این پک با صورت PDF بوده و فایل های صوتی آن با بهترین کیفیت فرمت MP3 می باشد. همچنین 6 سطح این مجموعه شامل Learn The 7 Rules For Excellent English, Flow English (Intermediate Level Lessons), Success Business Lessons, New method learning English, Power English Now, Real English Conversation Pack می باشد. مشخصات هر کدام از سطح ها: i1) Learn The 7 Rules For Excellent English: How you learn 4-5 times faster. How you learn quickly, easily, and automatically - like a native speaker. How you learn correct English grammar, without studying grammar rules. RULE 1: Study Phrases, Not Individual Words RULE 2: Don't Study Grammar RULE 3: The Most Important Rule- Listen First RULE 4: Slow, Deep Learning Is Best RULE 5: Use Point Of View Mini-Stories RULE 6: Only Use Real English Lessons & Materials RULE 7: Listen and Answer, not Listen and Repeat 2) Flow English (Intermediate Level Lessons): Flow English Lessons focus mostly on deep learning of the past tense and the most common idioms. Flow English Lessons are also perfect for intermediate level learners who want to speak English faster, more easily, and more quickly. 3) Success Business Lessons: 8 complete lesson sets. - The secrets to improving in your job or career - The number one secret to success in business - The "Effortless Success" audio-book, with text - How to start your own small business - How to market and grow your career or business 4) New method learning English: Effortless English uses the best research in the world, from top experts such as: Dr. Stephen Krashen, Dr. James Asher, Dr. J. Marvin Brown, Dr. Ashley Hastings, Dr. Brenda Murphy, David Long and Blaine Ray. The research is clear- students who use Effortless English are better speakers than students who use textbooks, grammar, and self-study only. In every country, in every possible situation, students who learn with Effortless English methods always win against students who use old methods. The course give you - The incredible Way to Learn Vocabulary and Grammar Without Study- Listen & Answer Mini-Stories. These lessons are simple and amazing. You learn grammar and vocabulary without study or memorizing. - The Deep Learning method that helps members use English automatically. No more translating. No more thinking. The words just come out. - The way to learn English in a relaxing way by listening to real English articles about interesting topics. - The way to avoid grammar study and instead learn grammar like children- naturally. - How my best students learn, how they study,- and how you can learn English faster. - How to raise your iBT TOEFL speaking and listening scores 20%, 30%, or even 40%. - Lessons that help you learn English 4X faster. 5) Power English Now: "Who Else Wants A Complete, Powerful, Fast System For Powerful English Speaking..... PLUS An Advanced Training In Success Psychology.... 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دانلود فیلم آموزش زبان برای کودکان - به صورت کامل [align=justify] چه چیزی برای بچه ها میتونه جذاب تر از این باشه که با شخصیت کارتون های مورد علاقه شون انگلیسی رو یاد بگیرن. این مجموعه ترکیبی هنرمندانه از آموزش به همراه داستان های متنوع و موسیقی رو در اختیار کودکان شما قرار میده. این مجموعه در 32 قسمت قابل دسترسی است. که در هر یک از بخش ها به یکی از مباحث اصلی در زبانانگلیسی پرداخته است . طراحان مجموعه تضمین کرده اند که میزان یادگیری و اشتیاق کودکان به ادامه مطالب به کمک روش آنها به شکل قابل توجهی افزایش پیدا خواهد کرد. این مجموعه آموزشی کاملاً کارتونی و موزیکال و بسیار جذاب و مفید می باشد.یدی وی دی های تعاملی و کتاب ها و فعالیت های آموزشی را به ماجراهای زندگی با داستان ها ، آهنگ ها و بازی ها! برخی از قسمت های این مجموعه ی بی نظیر شامل عناوین زیر میباشد : دیزنی سحر و جادو انگلیسی : سلام کردن - خانواده دیزنی سحر و جادو انگلیسی : دوستان - خانه شادی دیزنی سحر و جادو انگلیسی : دوستی حیوانات - مزه دیزنی سحر و جادو انگلیسی : تولد مبارک - وقت گویی دیزنی سحر و جادو انگلیسی : روز و شب - بازی کردن دیزنی سحر و جادو انگلیسی : اعداد - در خانه دیزنی سحر و جادو انگلیسی : اعضای بدن - مهمانی دیزنی سحر و جادو انگلیسی : دریا - سفر کردن دیزنی سحر و جادو انگلیسی : غذا - جنگل دیزنی سحر و جادو انگلیسی : چهره های خندان - زندگی دیزنی سحر و جادو انگلیسی : رنگها - حیوانات وحشی این مجموعه یکی از پرفروش ترین نرم افزار آموزشی دنیا برای کودکان میباشد [/align] دانلود مجموعه آموزشی: فایل ها را با استفاده از امکان Schedule نرم افزار IDM یکی یکی دانلود کنید . در صورت دانلود چند فایل به صورت همزمان خطای 503 دریافت خواهید کرد . فایل های زیپ تا 5 % امکان ریکاوری دارد . لینک دانلود: دانلود بخش اول دانلود بخش دوم دانلود بخش سوم دانلود بخش چهارم دانلود بخش پنجم دانلود بخش ششم دانلود بخش هفتم دانلود بخش هشتم دانلود بخش نهم دانلود بخش دهم دانلود بخش یازدهم دانلود بخش دوازدهم دانلود بخش سیزدهم دانلود بخش چهاردهم دانلود بخش پانزدهم دانلود بخش شانزدهم دانلود بخش هفدهم دانلود بخش هجدهم دانلود بخش نوزدهم دانلود بخش بیستم دانلود بخش بیست و یکم

دانلود کتاب آموزش گرامر برای مکالمه زبان انگلیسی نویسنده: سعید عنایت پور معرفی: اولين گام در جهت آموزش زبان، يادگيری گرامر ميباشد. خوشبختانه کتابهای بيشماری در زمينه زبان انگليسی و ساير زبانها در کشورما وجود دارد. نکته شايان ذکر در مورد اين جزوه اينست که مطالب از سطح بسيار ساده شروع شده وگرامر تا سطح بالايی آموزش داده ميشود لذا برای افراد مبتدی بسيار مناسب بوده و افرادی که قبلا انگليسی را به خوبی آموزش ديده اند ميتوانند از اين مطالب به عنوان يک مجموعه کامل گرد آوری شده جهت مرور آنچه از قبل ميدانند استفاده کنند. وجه تمايز اين جزوه با ساير جزوات گرامر موجود اينست که روند کار به نحوی طراحی شده که در انتها، خواننده مبتدی به آسانی انگليسی را مکالمه کند و خواننده قويتر بهبود چشمگيری در مکالمه خود احساس نمايد. تفاوت ديگری که خواننده در حين مطالعه اين جزوه درخواهد يافت اينست که، به عنوان مثال آموزش زمانها که غالبا کار مشکلی ميباشد در اين جزوه به نحوی ارائه شده است که در چند مرحله در جاهای مختلف بيان شده تا باعث خستگی خواننده نشود. لذا دروسی مثل زمانها يا درس قيد، نه به طور تکراری بلکه با روندی پيشرفتی در چند مرحله در طول جزوه بيان شده اند. ساختار اصلی جزوه از موارد آموزش داده شده در آموزشگاههای زبان تهران گرفته شده است و در طول ساليان مواردی به آن توسط مولف اضافه شده است و اصلاحاتی توسط دوستان در آن انجام شده است. لازم به ذکر است، از آنجا که هيچ اثر انتشاراتي يا علمي بدون اشتباه نمی باشد در اين جزوه هم ممکن است مواردی از اشتباه به چشم بخورد که مولف از خوانندگان محترم استدعا دارد که اين موارد را به همراه نظرات ارزشمندتان به اطلاع وی برسانيد. دانلود کتاب: لينک دانلود (حجم حدود 2 مگابايت)

رباعیات خواجه حافظ شیرازی با برگردان انگلیسی گردآوری و ویرایش دکتر بهروز همایون فر Robaiyyat Of Hafez Sherazi in persian with english translation Translate By Henry Wilberforce Clarke (1891) Compiled and corrected by Dr.behrouz Homayoun far جهت دانلود با فرمت pdf و حجم 294 کیلو بایت رو لینک زیر کلیک کنید کلیک کنید

دانلود شاهنامه فردوسی به زبان انگلیسی حجم 755 کیلوبایت THE EPIC OF KINGS OR SHAHNAME BY FERDOWSI TRANSLATED BY HELEN ZIMMERN OMPHALOSKEPSIS Ames, Iowa دانلود شاهنامه فردوسی به زبان انگلیسی

SEO Dictionary واژه نامه لغات انگلیسی سئو Algorithm # Algorithmic Results # Alt Tag/Alt Text # Analytics # Anchor Text # Backlinks # Banned # Banner Ad # Black Hat SEO # Blacklisted # Broken Link # Click Fraud # Click-Through # Click-Through Rate (CTR) # Cloaking # Contextual Link Inventory (CLI) # Conversion # Conversion Analytics # Conversion Rate # Cost-Per-Acquisition (CPA) # Cost-Per-Action (CPA) # Cost-Per-Click (CPC) # Cost-Per-Thousand (CPM) # Crawler # Delisted # Description Tag # Directory # Doorway Page # Dynamic Content # Flash Optimization # Gateway Page # Geographical Targeting # Geographic Segmentation # Google AdSense # Google AdWords # Graphical Search Inventory (GSI) # Gray Hat SEO # Hidden Text # Hit # HTML # Hyperlink # Index # Inbound Links # Impression # Internet Marketing Consultant # Internet Promotion # Keyword # Keyword Marketing # Keyword Submission # Landing Page # Link # Link Baiting # Link Exchange # Link Farm # Link Popularity # Link Text # Listings # Local Search # Marketing Analytics # Meta Description Tag # Meta Keywords Tag # Meta Robots Tag # Meta Search Engine # Meta Tags # Natural Listings (or Natural Optimization) # Natural Search Engine Optimization # Optimization Services # Organic Listings (or Organic Optimization) # Outbound Links # Page Rank (or PR) # Paid Inclusion # Paid Listings # Paid Placement # Pay-Per-Click (PPC) # Position # Position Reporting # Professional Search Engine Optimization # Query # Rank # Reciprocal Link Exchange # Registration # Results Page # Robot # Robots.txt # SEO Professional # SEO Services # SEO Specialist # SEO Strategies # Search Engine # Search Engine Marketing (SEM) # Search Engine Marketing Professional Organization (SEMPO) # Search Engine Optimization (SEO) # Search Engine Optimization Company (SEO Company) # Search Engine Optimization Consultants # Search Engine Optimization Software Systems # Search Engine Optimization Strategy # Search Engine Placement # Search Engine Placement Services # Search Engine Positioning # Search Engine Promotion # Search Engine Ranking Report # Search Engine Registration # Search Engine Results Page (SERPs) # Search Engine Submission # Search Terms # Shopping Search # Site Optimization # Spam # Spider # Submission # Title Tags # Three-Way Link Exchange # Unique Visitor # Web Analytics # Website Marketing # Website Optimization # Website Promotion # Website Promotion Services # Website Submission # White Hat SEO # XML # XML Feed Algorithm An algorithm is a set of finite, ordered steps for solving a mathematical problem. Each Search Engine uses a proprietary algorithm set to calculate the relevance of its indexed web pages to your particular Query. The result of this process is a list of sites ranked in the order that the search engine deemed most relevant. Search engine algorithms are closely guarded in order to prevent exploitation of algorithmic results. Search algorithms are also changed frequently to incorporate new data and improve relevancy. Algorithmic Results Algorithmic results are the ranked listings search engines provide in response to a Query. They are often referred to as Organic Listings in contrast to Paid Listings because their rank is based on relevancy rather than advertising revenue paid to the search engine. However, paid listings do appear alongside algorithmic results in many search engines, provided they are relevant. Improving a website's unpaid algorithmic results is known as Natural Search Engine Optimization. Alt Tag/Alt Text An alt tag is the HTML text that appears while an image is loading or when a cursor is positioned over an image. Alt text is useful in Search Engine Optimization because it can include keywords that a search engine looks for in response to a query. Analytics Analytics refers to all the technology, programming, and data used in Search Engine Marketing to analyze a website's performance or the success of an Internet marketing campaign. Anchor Text Also known as link text, anchor text is the visible, clickable text between the HTML anchor and tags. Clicking on anchor text activates a Hyperlink to another web site. Anchor text is very important in Search Engine Optimization because search engine algorithms consider the Hyperlink keywords as relevant to the Landing Page. Backlinks Also known as back link, backward link, or inbound links, backlinks are all of the links on other websites that direct the users who click on them to your site. Backlinks can significantly improve your site's search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank. Banned Also known as delisted or blacklisted, a banned site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Banned sites are ignored by search engines. Banner Ad A banner ad is a rectangular graphic advertisement. Banner ads are one of the commonest forms of online advertising. Their sizes vary, but most measure 468 pixels wide by 60 pixels high. Clicking on a banner ad will direct you to the advertiser's website or a designated Landing Page. Black Hat SEO Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index. Blacklisted Also known as banned or delisted, a blacklisted site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Blacklisted sites are ignored by search engines. Broken Link Also known as a dead link, a broken link is a link that no longer points to an active destination or Landing Page. Search engines dislike broken links. Keeping all of your site's links active is an important part of ongoing optimization. Click Fraud Click Fraud is the illegal practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are numerous types of click fraud, but in a typical scenario the webmaster of a site that earns money from each click of the advertising links it publishes pays individuals a small fee to click those links. Companies thus pay for advertising to clients who had no intention of buying from them. Some companies have filed class action lawsuits alleging that ad publishers such as Google and Yahoo! have failed to aggressively confront click fraud because they benefit from increased CPC revenue. Click-Through Click-through refers to a single instance of a user clicking on an advertising link or site listing and moving to a Landing Page. A higher Click-Through Rate (CTR) is one of the primary goals of Search Engine Optimization. Click-Through Rate (CTR) Click-through rate is the percentage of users who click on an advertising link or search engine site listing out of the total number of people who see it, i.e. four click-throughs out of ten views is a 40% CTR. Cloaking Cloaking is the presentation of alternative pages to a search engine Spider so that it will record different content for a URL than what a human browser would see. Cloaking is typically done to achieve a higher search engine position or to trick users into visiting a site. In such cases cloaking is considered to be Black Hat SEO and the offending URL could be Blacklisted. However, cloaking is sometimes used to deliver personalized content based on a browser's IP address and/or user-agent HTTP header. Such cloaking should only be practiced with a search engine's knowledge or it could be construed as black hat cloaking. Contextual Link Inventory (CLI) Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content. CLI is generated based on listings of website pages with content that the ad-server deems a relevant keyword match. Ad networks further refine CLI relevancy by monitoring the Click-Through Rate of the displayed ads. Conversion Conversion is the term used for any significant action a user takes while visiting a site, i.e. making a purchase, requesting information, or registering for an account. Conversion Analytics Conversion analytics is a branch of Analytics concerned specifically with conversion-related information from organic and paid search engine traffic, such as the keywords converts used in their queries, the type of conversion that resulted, landing page paths, search engine used, etc. Conversion Rate Conversion rate is the next step up from Click-Through Rate. It's the percentage of all site visitors who "convert" (make a purchase, register, request information, etc.). If three users buy products and one user requests a catalogue out of ten daily visitors, a site's conversion rate is 40%. Cost-Per-Acquisition (CPA) Cost-per-acquisition (CPA) is a return on investment model in which return is measured by dividing total click/marketing costs by the number of Conversions achieved. Total acquisition costs / number of conversions = CPA. CPA is also used as a synonym for Cost-Per-Action. Cost-Per-Action (CPA) In a cost-per-action advertising revenue system, advertisers are charged a Conversion-based fee, i.e. each time a user buys a product, opens an account, or requests a free trial. CPA is also known as cost-per-acquisition, though the term cost-per-acquisition can be confusing because it also refers to a return on investment model. Cost-Per-Click (CPC) Also known as pay-per-click or pay-for-performance, cost-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it can at times lead to Click Fraud. Cost-Per-Thousand (CPM) Also known as cost-per-impression or CPM for cost-per-mille (mille is the Latin word for thousand), cost-per-thousand is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for every 1,000 users who see their ads, regardless of whether a click-through or conversion is achieved. CPM is typically used for Banner Ad sales, while Cost-Per-Click is typically used for text link advertising. Crawler Also known as Spider or Robot, a crawler is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings. Delisted Also known as banned or blacklisted, a delisted site is a URL that has been removed from a search engine's Index, typically for engaging in Black Hat SEO. Delisted sites are ignored by search engines. Description Tag Also known as a meta description tag, a description tag is a short HTML paragraph that provides search engines with a description of a page's content for search engine Index purposes. The description tag is not displayed on the website itself, and may or may not be displayed in the search engine's listing for that site. Search engines are now giving less importance to description tags in lieu of actual page content. Directory A directory is an Index of websites compiled by people rather than a Crawler. Directories can be general or divided into specific categories and subcategories. A directory's servers provide relevant lists of registered sites in response to user queries. Directory Registration is thus an important method for building inbound links and improving SEO performance. However, the decision to include a site and its directory rank or categorization is determined by directory editors rather than an Algorithm. Some directories accept free submissions while others require payment for listing. The most popular directories include Yahoo!, The Open Directory Project, and LookSmart. Doorway Page Also known as a gateway page or jump page, a doorway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on doorway pages as a softer form of Cloaking or Spam. However, doorway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings. Dynamic Content Dynamic content is web content such as Search Engine Results Pages (SERPS) that are generated or changed based on database information or user activity. Web pages that remain the same for all visitors in every context contain "static content." Many e-commerce sites create dynamic content based on purchase history and other factors. Search engines have a difficult time indexing dynamic content if the page includes a session ID number, and will typically ignore URLs that contain the variable "?".Search engines will punish sites that use deceptive or invasive means to create dynamic content. Flash Optimization Flash is a vector graphics-based animation program developed by Macromedia. Most corporate sites feature Flash movies/animation, yet because search engine Crawlers were designed to index HTML text, sites that favor Flash over text are difficult or even impossible for crawlers to read. Flash Optimization is the process of reworking the Flash movie and surrounding HTML code to be more "crawlable" for Search Engines. Gateway Page Also known as a doorway page or jump page, a gateway page is a URL with minimal content designed to rank highly for a specific keyword and redirect visitors to a homepage or designated Landing Page. Some search engines frown on gateway pages as a softer form of Cloaking or Spam. However, gateway pages may be legitimate landing pages designed to measure the success of a promotional campaign, and they are commonly allowed in Paid Listings. Geographical Targeting Geographical targeting is the focusing of Search Engine Marketing on states, counties, cities and neighborhoods that are important to a company's business. One basic aspect of geographical targeting is adding the names of relevant cities or streets to a site's keywords, i.e. Hyde Street Chicago apartments. Another important element of geo-targeting is increasing your site's presence on Local Search engines. Geographic Segmentation Geographic segmentation is the use of Analytics to categorize a site's web traffic by the physical locations from which it originated. Google AdSense Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners. Advertisers register via Google AdWords and pay for ads on a Pay-Per-Click, Cost-Per-Thousand or Cost-Per-Action basis. This revenue is shared with Google AdSense host sites, typically on a PPC basis (which sometimes leads to Click Fraud). Google uses its search Algorithms and Contextual Link Inventory to display the most appropriate ads based on site content, Query relevancy, ad "quality scores," and other factors. Google AdWords Google AdWords is the Keyword Submission program that determines the advertising rates and keywords used in the Google AdSense program. Advertisers bid on the keywords that are relevant to their businesses. Ranked ads then appear as sponsored links on Google Search Engine Results Pages (SERPS) and Google AdSense host sites. Graphical Search Inventory (GSI) Graphical Search Inventory is the visual equivalent of Contextual Link Inventory. GSI is non-text-based advertising such as Banner Ads, pop-up ads, browser toolbars, animation, sound, video and other media that is synchronized to relevant Keyword queries. Gray Hat SEO Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content. Hidden Text Hidden text is a generally obsolete form of Black Hat SEO in which pages are filled with a large amount of text that is the same color as the background, rendering keywords invisible to the human eye but detectable to a search engine Crawler. Multiple Title Tags or HTML comments are alternative hidden text techniques. Hidden text is easily detectable by search engines and will result in Blacklisting or reduced Rank. Hit Hit is a somewhat misleading measure of traffic to a web site. One hit is recorded for each file request in a web server's access log. If a user visits a page with four images, one hit will be recorded for each graphic image file plus another for the page's HTML file. A better measure of traffic volume is the number of pages/HTML files accessed. HTML The acronym HTML stands for HyperText Markup Language, the authoring language used to create pages on the World Wide Web. HTML is a set of codes or HTML tags that provide a web browser with directions on how to structure a web page's information and features. Hyperlink Also known as link or HTML link, a hyperlink is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy. Index An index is a Search Engine's database. It contains all of the information that a Crawler has identified, particularly copies of World Wide Web pages. When a user performs a Query, the search engine uses its indexed pages and Algorithm set to provide a ranked list of the most relevant pages. In the case of a Directory, the index consists of titles and summaries of registered sites that have been categorized by the directory's editors. Inbound Links Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site's search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank. Impression Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis. Internet Marketing On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, Internet marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site's Position, Page Rank and Click-Through Rate. Internet Marketing Consultant Also known as SEO professionals or SEO specialists, Internet marketing consultants use their knowledge of Search Engine Optimization Strategy to improve their clients' Position and Page Rank. Internet Promotion Also known as search engine promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and Page Rank. Keyword Also known as search terms or query terms, keywords are the word(s) or phrase(s) a user enters into a search engine's Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the searched keywords. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted keywords relevant to their products or industry. Keyword Marketing Keyword marketing is the use of keyword-optimized content and keyword-specific Link Text to emphasize a site's relevancy to those terms and thereby increase Rank for related web queries. Keyword marketing can also be done through keyword-based ad programs such as Google AdSense. Keyword marketing is an essential component of Search Engine Optimization. Keyword Submission Keyword submission is an all-inclusive term for the keyword research/selection, bid cost assessment and budgeting that companies undertake to begin Pay-Per-Click keyword campaigns with advertising networks such as Google AdWords, Yahoo! Sponsored Search and Microsoft AdCenter. Landing Page The landing page is the page on which a visitor "lands" after clicking a search engine listing, email link, Banner Ad, Cost-Per-Click ad, or other ad/link. The landing page can be a site's homepage, but is usually a page designed to appeal to users who Click-Through a specific ad or link. Landing pages are also used to monitor site traffic and measure an advertising campaign's success. Well-designed landing pages that are relevant to a user's keyword query will improve Conversion Rates and play a critical role in Search Engine Marketing. Link Also known as hyperlink or HTML link, a link is an image or portion of text that when clicked on by a user opens another web page or jumps the browser to a different portion of the current page. Inbound Links with keyword-relevant Link Text are an important part of Search Engine Optimization Strategy. Link Baiting Link baiting is the creation of content that incites users to link to your page from another website. The types of link bait vary tremendously, but they include highly informative articles or news stories, useful resources and sometimes controversial or sensationalistic content. Link baiting is a White Hat SEO technique used to help a site improve its Link Popularity and Page Rank. Some sites use link baiting as the centerpiece of a Website Marketing campaign. Link Exchange A link exchange is a quid pro quo arrangement or reciprocal link exchange between two sites. Reciprocal links usually lead to the home page of the associate site. Link Farm A link farm is a webpage or group of webpages that exist solely to increase the number of Backlinks in a site's link network. A link farm is meant to increase a site's PageRank or popularity and thus improve its search engine Position. However, link farms are considered a form of Spam and sites that rely on them are penalized by search engines. Link Popularity Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results. Link Text Also known as anchor text, link text is the visible, clickable text between the HTML anchor andtags. Clicking on link text activates a Hyperlink to another web site. Link text is very important in Search Engine Optimization because search engine algorithms consider the hyperlink keywords as relevant to the Landing Page. Listings Listings are the indexed sites that appear in ranked order on a Search Engine Results Page in response to a user Query. Local Search Local search refers to both the addition of geographical keywords (cities, streets, etc.) to Search Terms and the use of Yellow Pages-type Search Engines such as Google Maps, Yahoo! Local and AskCity to find business services in a particular zip code. Search Engine Placement Services use local SEO to help traditional "brick and mortar businesses" connect with customers in their community. Marketing Analytics Marketing analytics is a branch of Analytics concerned specifically with marketing-related information from organic and paid search engine traffic, such as Unique Visitors, keyword-generated sales, Cost-Per-Click advertising, Click Fraud, Search Engine Marketing, etc. Meta Description Tag Also known as a description Tag, a meta description tag is a short HTML paragraph that provides search engines with a description of a page's content for search engine Index purposes. The meta description tag is not displayed on the website itself, and may or may not be displayed in the search engine's listing for that site. Search engines are now giving less importance to meta description tags in lieu of actual page content. Meta Keywords Tag A meta keywords tag provides search engines with a list of keywords that are relevant to a webpage. This can improve search engine Rank for a page by ensuring it's properly indexed. However, search engines are now giving less importance to meta keywords tags in lieu of actual page content. Meta Robots Tag A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine's Index. Alternatives to a meta robots tag are Robots.txt files and password protection. Meta Search Engine A meta search engine derives its listings by running user queries through multiple other search engines and then summarizing the results. A meta search engine does not maintain its own Index. Listings are displayed by meta search engines either in aggregate or categorized by search engine source. An example of a meta search engine is Dogpile.com. Meta Tags Meta tags are HTML tags placed in a webpage that contain information for Crawlers and web browsers. Types of meta tag information include page descriptions (Description Tag), page-relevant keywords (Meta Keywords Tag), whether a page can be indexed (Meta Robots Tag), copyright, page refresh dates and redirection instructions. Natural Listings (or Natural Optimization) Also known as organic listings, natural listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Natural listings can contain Paid Listings, but only if they fulfill the same requirements as natural listings. The best way to improve a site's natural listing Position is through Natural Search Engine Optimization. Natural Search Engine Optimization Also known as natural optimization, organic search engine optimization or white hat SEO, natural search engine optimization is the use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site's Position, Page Rank and Click-Through Rate. Because about 80% of web users look at Natural Listings first, natural SEO offers a much greater chance of long-term business success than Paid Listings or Pay-Per-Click ad campaigns. Optimization Services Also known as Internet promotion, site optimization, or search engine placement service, optimization services are all of the methods a Search Engine Optimization Company uses to improve a site's Position and Page Rank and increase its Click-Through Rate and Conversion Rate. Organic Listings (or Organic Optimization) Also known as natural listings, organic listings are webpage listings that appear on a Search Engine Results Page solely because the search engine Algorithm deems them relevant to the Query. Organic listings can contain Paid Listings, but only if they fulfill the same requirements as organic listings. The best way to improve a site's organic listing Position is through Natural Search Engine Optimization. Outbound Links Outbound links are all links from a particular webpage that lead to other pages, including pages in the same domain. An excessive number of outbound links can damage a site's Search Engine Positioning because a Spider may perceive it as a Link Farm. Page Rank (or PR) PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin. A number from one (lowest) to ten (highest) is assigned to a webpage as a measure of its importance, specifically the likelihood that a user will arrive at that page by randomly clicking Links. PageRank is not the same thing as Rank. Paid Inclusion Paid inclusion is an advertising program offered by some search engines in which a page is guaranteed inclusion in the Index in exchange for a fee. Unlike Paid Placement, the rank of paid inclusion pages is determined solely by the search engine Algorithm. Paid inclusion sites may or may not be labeled as advertisements depending on Search Engine policy. Paid Listings Paid Listings, as opposed to Natural Listings or Organic Listings, are sites that appear on a Results Page because money was paid to the search engine for inclusion and/or position. Paid listings is used as an all-inclusive term for the practices of Paid Inclusion and Paid Placement. Paid Placement Paid placement is a program in which advertisers' listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding. Unlike Paid Inclusion listings, paid placement listings are usually displayed separately from Natural Listings and are labeled as advertisements or sponsored links. Google and Yahoo! Search Marketing (formerly Overture) are two of the largest paid placement search networks. Pay-Per-Click (PPC) Also known as cost-per-click or pay-for-performance, pay-per-click is an advertising revenue system used by search engines and ad networks in which advertising companies pay an agreed amount for each click of their ads. This Click-Through Rate-based payment structure is considered by some advertisers to be more cost-effective than the Cost-Per-Thousand payment structure, but it has at times led to Click Fraud. Position Also known as rank, position is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top ten position will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy the top ten positions. Position Reporting Position reporting is the monitoring of daily changes in search engine Position for indexed URLs that have been optimized for specific keywords by a Search Engine Optimization Company. Position reporting is also used to generate a Search Engine Ranking Report. Professional Search Engine Optimization Professional search engine optimization is the modification of a website by an SEO company in order to increase its Position and Page Rank and improve its Click-Through Rate and Conversion Rate. Query A query is a question or instance of questioning. A search engine query is a user's request for the information (i.e. webpages) in a search engine's Index that is most relevant to a Keyword or set of Search Terms. Query is sometimes used to mean the actual keywords a user enters in a search box. Rank Also known as position, rank is the place a website occupies relative to the first listing on an Algorithmic Results page in response to a Keyword query. The first page displays Listings in the one through ten positions, the second page eleven through twenty, etc. Businesses trying to get their site into a top-ten rank will often employ a Professional Search Engine Optimization company. Consumer studies have shown that most search engine users click only on sites that occupy a top-ten rank. Reciprocal Link Exchange A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site. Registration Also known as search engine registration or search engine submission, registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Registration is a basic but important part of Search Engine Optimization. Results Page Also known as search engine results page, the results page is the collection of ranked Listings displayed in response to a search engine Query. Robot Also known as Crawler or Spider, a robot is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings. Robots.txt Also known as robots exclusion protocol, Robots.txt is a text file stored in a site's root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection. SEO Professional Also known as Internet marketing consultant or SEO specialist, SEO professionals use their knowledge of Search Engine Optimization Strategy to improve their clients' Position and Page Rank. SEO Services SEO services are all of the tools used by a Professional Search Engine Optimization company, including Analytics and Keyword Marketing. SEO Specialist Also known as Internet marketing consultant or SEO professional, SEO specialists use their knowledge of Search Engine Optimization Strategy to improve their clients' Position and Page Rank. SEO Strategies SEO strategies are the techniques used in Search Engine Optimization to improve a site's Position and Page Rank and increase its Click-Through Rate. A few SEO strategies are keyword research and content writing, optimized HTML code, and improved Geographical Targeting. Search Engine A search engine is a website that enables users to Query an Index of stored webpages gathered by a Crawler for information relevant to specific criteria expressed via a Keyword or Search Terms. The Rank of information/websites on the corresponding Search Engine Results Pages is determined by relevancy as measured by the search engine's Algorithm and/or payment made to the search engine by indexed sites. Sites ranked solely by relevancy are known as Natural Listings or Organic Listings in contrast to Paid Listings. Search Engine Marketing (SEM) Search engine marketing is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization. Search Engine Marketing Professional Organization (SEMPO) The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional association founded in 2003 to increase awareness of the benefits of search engine marketing and provide educational resources to members and consumers. Search Engine Optimization (SEO) Search engine optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of SEO strategies such as directory and search engine Submission, website optimization, content writing and improved Link quality. Please see our SEO services for details. Search Engine Optimization Company (SEO Company) A search engine optimization company employs SEO Strategies to improve a website's Search Engine Placement. Search Engine Optimization Consultants Also known as SEO professionals or SEO specialists, search engine optimization consultants analyze a website's Position and Keyword strength and offer solutions for improvement. Search Engine Optimization Software Systems Search engine optimization software systems enable marketers to generate site data and automatically customize Submission schedules. However, automated submissions should generally be avoided in favor of submissions catered to each search engine's rules. Search Engine Optimization Strategy Search engine optimization strategy refers to the specific optimization plan an SEO company employs for the site promotion of an individual client. Search Engine Placement Search engine placement means the tactics used by Site Optimization firms to improve their clients' Rank. The term search engine placement is sometimes used to mean the Position of a website on a Results Page. Search Engine Placement Services Also known as Internet promotion, optimization services or site optimization, search engine placement services are all of the methods a Search Engine Optimization Company uses to improve a site's Position and Page Rank and increase its Click-Through Rate and Conversion Rate. Search Engine Positioning The term search engine positioning can be used in two different ways. The first is to describe the ordering process of indexed websites being ranked by a search engine Algorithm in response to a Query. The second refers to the use of Search Engine Optimization to achieve a higher search engine Position. Search Engine Promotion Also known as Internet promotion, website marketing or website promotion, Internet promotion refers to all methods employed by a company or individual to promote a website and increase its Position and PageRank. Search Engine Ranking Report A search engine ranking report is a monthly, weekly or daily report of the Position of a company's website Listing in relation to their top Keywords. Position Reporting enables companies to monitor the success of an SEO strategy or Cost-Per-Click advertising campaign. Search Engine Registration Also known as search engine submission or web submission, search engine registration is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine registration is a basic but important part of Search Engine Optimization. Search Engine Results Page (SERPs) Also known as a results page, the search engine results page is the collection of ranked Listings displayed in response to a search engine Query. Search Engine Submission Also known as search engine registration or web submission, search engine submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Search engine submission is a basic but important part of Search Engine Optimization. Search Terms Also known as keywords or query terms, search terms are the word(s) or phrase(s) a user enters into a search engine's Query box. A Search Engine Results Page (SERP) ranks indexed sites according to how relevant the Search Engine deems them to the search terms that were queried. One of the most important SEO Strategies companies can employ is to optimize their site pages with content that contains targeted search terms relevant to their products or industry. Shopping Search Shopping search engines or search engines with a shopping feature (such as Google Product Search, formerly known as Froogle) allow users to comparison shop by providing lists of sellers and prices in response to a product Query. Some shopping search sites require Paid Inclusion or offer Paid Placement. Site Optimization Also known as Internet promotion, optimization services or search engine placement service, site optimization refers to all of the methods a Search Engine Optimization Company uses to improve a site's Position and Page Rank and increase its Click-Through Rate and Conversion Rate. Spam Spam refers to any and all Search Engine Marketing techniques that violate search engine guidelines or attempt to gain increased Rank for a site using content that is irrelevant, deceptive or of little value to users. Types of spam include Hidden Text, content that contains nonsensical Keyword repetition, deceptive Cloaking or numerous Doorway Pages that redirect users to the same Landing Page. If a search engine detects spamming the offending site will be Blacklisted or lose Position. Spam is a Black Hat SEO technique. Spider Also known as Crawler or Robot, a spider is a search engine program that "crawls" the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine's Index. This allows search engines to provide faster and more up-to-date listings. Submission Also known as search engine registration or search engine submission, submission is the providing of a URL to a Directory or Search Engine for inclusion in its Index. Submission is usually free but can also require payment. Submission is a basic but important part of Search Engine Optimization. Title Tags A title tag is an HTML tag which contains a sentence of text describing the contents of its associated webpage. Title tags are a very important part of Search Engine Optimization because they are frequently used as the text links that lead to sites from a search engine's Results Page. The best title tags contain strategic keywords that will help a site be indexed properly and appeal to human search engine users. Three-Way Link Exchange A three-way link exchange is a Reciprocal Link Exchange established between three domains. However, unlike a two-way link exchange, not all three sites link to each other. Page A links to Page B and Page B links to Page C and Page C links to Page A. Page B does not post a reciprocal link to Page A and Page C does not post a reciprocal link to Page B. Three-way link exchanges are used by owners of multiple websites to increase the Link Popularity and Page Rank of new or smaller sites. Unique Visitor Unique visitor is a web traffic measuring term which means the registering of at least one hit on one page of a web site from a unique IP address during a specified report period (typically anywhere from twenty-four hours to a month). A subsequent hit(s) by the same IP address is not counted as a unique visitor during that report period. Unique visitor count can be an effective way of measuring the success of an SEO strategy. Web Analytics Web analytics is a branch of Analytics that uses web traffic records to study the behavior of website visitors. Data such as Unique Visitors, Hits, page views, and the connection between Landing Pages and Conversion Rates are used to improve a website or marketing campaign. Website Marketing Also known as Internet marketing, website marketing is using the Internet to advertise, communicate and sell goods and services. On an advanced level, website marketing is known as Search Engine Optimization (SEO), which is the use of targeted keywords, crawler-friendly site architecture, Search Engine Submissions and a well-developed link network to improve a site's Position, Page Rank and Click-Through Rate. Website Optimization Also known as search engine optimization, website optimization is the modification of a website for the purpose of improving its natural Rank on Search Engine Results Pages. This is done through a combination of optimization strategies such as directory and search engine Submission, Keyword Marketing and improved Link quality. Website Promotion Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site's exposure. Website Promotion Services Also known as search engine marketing, website promotion services is an inclusive term for all techniques used to market a website via search engines, including Pay-Per-Click advertising and Natural Search Engine Optimization. Website Submission Also known as search engine registration or search engine submission, website submission is the submission of a URL to a Directory or Search Engine for inclusion in its Index. Registration is usually free but can also require payment. Website submission is a basic but important part of Search Engine Optimization. White Hat SEO Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site's Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques. XML XML is an acronym for Extensible Markup Language, a simple and flexible text-based programming language used in conjunction with HTML. XML is useful for data exchange and the creation of customized tags. XML Feed An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages. An XML feed is particularly useful for multimedia sites or database sites that draw a variety of relevant search queries.